Hubbard's son wrote a book called "L. Ron Hubbard: Myth or Madman?" In it, L. Ron Hubbard is quoted as saying to a convention of science fiction writers, "If you want to make money, start a religion."
When I follow the link, I am led to the word DONATE in a large bold font in white on a green background. What am I to think?
For me, the point of atheism is causing people to think. It is simply to reduce the followers of Christianity/Islam/Hinduism/Buddhism and their influence to the level of worshippers and status of the followers of Zeus
It is not to create a Borg of indoctrinated atheists, who are united and led by some charismatic figure, and who, by their presence and numbers, will enforce their will on others.