Author Topic: Disaster relief psychology  (Read 69 times)

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Offline magicmiles

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Disaster relief psychology
« on: May 01, 2014, 05:05:49 PM »
I heard a brief snippet on the radio this week about research which has shown that storm/hurricane naming can affect how big a relief response is received. Something like, if a majority of people in the general community have a first name beginning with, say, 'S,' then having the name of the storm also begin with 'S' will increase donations when a relief effort is started.

I googled around and this article seems to discuss it pretty well:

http://journal.sjdm.org/8506/jdm8506.html

Interesting stuff.
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