You're taking that line out of context. If only you could open your heart to Jesus you'd see that he loves you. We are all sinners, and it is Satan that makes you read the book that way. Because you don't love God and you have pushed Him away, that allows Satan to mislead you. Satan places disinformation in front of you, in every part of your life; a slogan on an advertising board, some text on the wall behind a character of your favourite TV series, some innocent talk on the bus to work. Satan and his demons never stop trying to turn you against God.