Don't worry about the "polls". The real statisticians will eventually sort out the mess that we are currently seeing. A good poll is one that can clearly show its distributions and its margin of error. It can also clearly explain its methodology, including how it gathers data. There is also the need for a weighting algorithm to balance its demographic cells with a strong representaiton of the actual voter population, possibly the most difficult part to get right.
One last thing we all need to remember. Getting representative samples is very difficult. Bias is built into almost every channel (including phone calls, internet forms, face-to-face, snail mail, etc.) At the least, the best polls would find a way to allow all options for gathering data - and each of these would have a well tested and normalized instrument (survey) that reduces bias as much as possible. You simply cannot get an unbiased survey result using only phone, or only text, or internet, etc.
In my opinion, the biggest problem with most of these polls is that they are gathered quickly in the most convenient way for the pollsters, not the responders.
As always, I am not an expert, so take this with some skepticism.