The problem is that God didn't make a farmer. In the beginning, Adam just hung around the Garden picking fruit. After the fall, he had no choice but to farm, and both his sons went into farming - again, they had little choice as there were no factories or offices.
And let us not forget that the first murder was committed by a farmer. (But then you can understand someone getting all T-ed off with a vegetarian.)
However, and all that said, that advert is going to play well in those God-fearing agricultural States of the Mid-West. Dodge is going for the conservative Christian vote - just like Reagan did.