Christianity Thomas on 26 Oct 2009 12:15 am
You may not have heard on Alpha.org yet but it is catching on fast. It is described as “a practical introduction to the Christian faith” and the web site asks, “Is there more to life than this?” Its front man is Bear Grylls and he is all over the web site, as well as being featured in new TV ads
What is Alpha.org all about?
Such confessions of inadequacy are not unusual at an introduction to Christianity class called Alpha. The 10-week course helps people learn the rudiments of their faith in a relaxed and friendly setting that begins with a meal and ends with a small group discussion.
What is Bear’s role?
The TV spot, which included Alpha spokesman Bear Grylls, the daredevil host of the Discovery Channel’s adventure show “Man vs. Wild,” is part of a campaign to raise Alpha’s visibility.
For many Alpha enthusiasts, the course — begun in London more than 40 years ago and imported to the United States in 1995 — is the perfect faith booster for Christians whose practice might have worn thin. Now leaders want to make it more of a household name. This year, the Grylls TV spots aired in 30 cities across the United States. Next year, they will air in 60. Meanwhile, leaders of Alpha gathered this week in Orlando for the national Alpha conference.
Bear has a bit of a credibility problem already – involvement with Alpha.org probably won’t help that:
How long before Bear Grylls looks as ridiculous as Kirk Cameron?